MUMBAI: Sony Music is creating a roadblock for 'Tu Hi Mera' song from Vishesh Films' movie Jannat 2.

The song will take over the small screen as a roadblock strategy across youth and music channels including MTV, 9XM, UTV Bindaas, UTV Stars, Zing, ETC, MTunes, Zoom, B4U and E24.

The roadblock will be on 24 March between 8 pm and 8.30 pm.

Additionally, this initiative is being supported by a print campaign across leading publications in Mumbai, Delhi, Pune, Hyderabad, Lucknow, Kanpur, Ahmedabad and Baroda.

Sony Music Entertainment India marketing director Sanujeet Bhujabal said, "Post the success of Jannat, there is a lot of expectation riding on the music of Jannat 2. We, therefore, decided to create a roadblock wherein fans will get an opportunity to view 'Tu Hi Mera' from Jannat 2 across leading music and youth channels. We are confident that the music will be appreciated and will surely have people hooked on to it.”

Starring Emraan Hashmi and Esha Gupta, Jannat 2 is the sequel of the 2008 film Jannat. It is slated for a 4 May release.

Hollywood: Actress Jennifer Lawrence finds Bradley Cooper, who is currently the sexiest man alive, “incredibly hot”. The lady already has desirability for the man soaring as she has two films with him for the fans.

She mentioned The Hangover star to have impressed her to the core. The Oscar nominated star, when asked if she finds any co-star to be incredibly hot, she said, “It has to be Bradley Cooper. We are currently filming two movies.” “I think an ideal guy would be witty, good-looking, outgoing, independent, and should be able to take care of the woman with him,” she informed on how she would like her man to be.

Bradley has many movies lined up with several Hollywood beauties. Jennifer has The Silver Linings Playbook and Serena. All we can say is that Jennifer Lawrence just stamped the approval and forwarded it to another admirer to comment over the title that has been given to Bradley Cooper. Impressive!